Built by people who have worked insidethe workflows they automate.

With more than a decade of experience at Wall Street banks between us, we kept running into the same thing. That story repeats at every firm we talk to. Operations runs on messages: a chat from a counterparty, a custodian statement, a spreadsheet that changed shape last week. People move that information between systems by hand, and every handoff is a place where money and time leak out.

We build for the firms we work with, and the workflows we cover keep expanding with every desk we sit on. Trade capture was first, and today we have workflows including allocations, reconciliation, pre-trade and venue controls, exception management, settlements, confirmations, enterprise blotter, KYC and account openings, compliance and regulatory records, data transfer, email processing, and reporting. Each new deployment adds another, so the next firm starts from a longer list than the last.

Sellara reads what comes in, investigates what needs to be done, and executes the work. Your rules and your approvals decide what actually happens, and every step is recorded.

We work inside your systems, not next to them. We start with one workflow, get it live in weeks, and add the next one from there. Our team sits with your operations staff while we build it, and we stay with it after it ships.