AI agents for financial institutions that slash hours across trade capture, allocations, reconciliations, and beyond.

Sellara team and leadership at a16z office

Our Vision

Many financial institutions still run critical workflows like it’s 2005. Operations remain dependent on fragmented, manual systems where human error directly affects PnL and operational risk. Designed for complex, regulated environments, Sellara deploys institutional-grade AI agents to automate critical workflows end-to-end without requiring engineering resources.

Sellara founders with Sellara crewnecks in San Francisco

Built by professionals who’ve been in your shoes

Charles-André Jolly, Founder and CEO of Sellara
Charles-André Jolly
Founder & CEO
Charles-André is the founder and CEO of Sellara. He previously worked on Citi’s Macro Credit Derivatives and Short-Term Credit Sales desk, covering 80+ institutional clients and executing $4bn in daily transactions. Experiencing inefficiencies in ticketing and booking firsthand led him to start Sellara. He now leads go-to-market, company strategy, and client development.
Ahmad Roumie, Co-Founder and CTO of Sellara
Ahmad Roumie
Co-Founder & CTO
Ahmad is co-founder and CTO of Sellara. A Y Combinator–backed founder, he previously raised $800K for Rex.fit. He has deployed AI systems across Fortune 500 environments, including GE, Coca-Cola, and ALDI. At Sellara, Ahmad leads all engineering and deployment. He ensures the platform meets the security and reliability standards required by financial institutions.
Spencer Secord, Co-Founder and COO of Sellara
Spencer Secord
Co-Founder & COO
Spencer is co-founder and COO of Sellara. He spent six years at Citi across Cross-Asset Sales and Convertible Bond Sales, with deep experience in trade booking. At Citi, Spencer built internal tools to automate reconciliation and reduce booking errors. Now, at Sellara, he leads operations, client implementation, and deployment, ensuring the platform reflects desk needs.
Sebastian Jolly, Co-Founder and Head of Product at Sellara
Sebastian Jolly
Co-Founder & Head of Product
Sebastian is co-founder and head of product at Sellara. He began working as a part-time engineer at IBM at 13, then moved into product roles across Oracle, Capital One, and venture-backed startups. At Sellara, he oversees platform execution and design, working to build a unified product where the client experience remains consistent across workflows and institutions.

Deploy in weeks. Not quarters.

01IDENTIFY

Identify the first workflow

We sit down with your team and figure out the right place to start, whether that's booking, allocations, reconciliations, compliance logging, reporting, or another structured workflow.

02CONFIGURE

Tailored to your integrations

Sellara is built around how your team actually works. It connects into your systems, structures the output, and enforces your validation rules with a full audit trail behind every step.

03RUN & EXPAND

Live in production

The workflow runs with monitoring and exception handling, and once it's validated, scaling is simple. With Sellara, you can easily add new workflows and layer in additional controls or integrations as needed.

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